Hilton and the Saudi Tourism Authority (STA) have joined forces to launch a creative campaign showcasing the rich array of travel experiences available in Saudi Arabia. This initiative aims to captivate audiences worldwide by spotlighting the Kingdom’s unique destinations.
As part of this groundbreaking collaboration, visually stunning short films and photographs were produced to highlight key locations such as Riyadh, Jeddah, Al Ula, Makkah, and Madinah. These engaging visuals allow viewers to explore Saudi Arabia’s distinctive landscapes and cultural treasures from afar. Building on the success of last year’s partnership, this year’s campaign has expanded its reach to international markets, including the Middle East, South Africa, the UK, Germany, Italy, France, Malaysia, and Indonesia.
This campaign aligns with a memorandum of understanding (MoU) signed in 2023 between Hilton and STA, reinforcing their shared vision to promote Saudi Arabia as a premier global travel destination, in line with Vision 2030. Hilton is also advancing its ambitious growth strategy in the Kingdom, planning to quadruple its portfolio with over 70 new hotels, introducing more award-winning brands, and creating over 15,000 hospitality jobs, with Saudi nationals comprising over half of the new workforce.
The campaign’s content immerses viewers in the Kingdom’s diverse offerings, showcasing iconic attractions such as the spiritual importance of its holy cities, the historic charm of Diriyah, the serene beauty of ancient oases, and the breathtaking natural landscapes. Through these stories, the campaign invites travelers to discover Saudi Arabia with Hilton, emphasizing the unparalleled hospitality and comfort available at its properties.
Hilton currently operates 21 hotels in Saudi Arabia, including the newly opened Hilton Riyadh Olaya and The Hotel Galleria Jeddah, Curio Collection by Hilton. Looking ahead, Hilton aims to expand to over 100 hotels across the Kingdom, with key projects such as resorts in Al Ahsa in partnership with Dan Company, properties in Madinah with Rua Al Madinah Holding, and the first Waldorf Astoria in Madinah through collaboration with Taiba Investments.
This campaign not only underscores Saudi Arabia’s growing prominence as a global travel destination but also highlights Hilton’s commitment to enhancing the Kingdom’s hospitality landscape while offering travelers unforgettable experiences.
